Nook is a modern family brand. Our mission is to elevate the standard for “family-friendly” by bringing world-class design, quality and intention to spaces where young families play, learn, and celebrate.

We believe that there’s no time more important than this one: from the disorienting highs and lows of baby’s first year, the rapid-fire succession of toddler and preschool milestones, to our growth as parents balancing family needs with our own. So we set out to make space for the entire family to grow together.

Absent the overgeneralization and overstimulation of the typical “family-friendly” scene, Nook’s play and learning experiences are centered around design, engagement, and intention. We created our play spaces, programs, and online resources in collaboration with a multi-talented team of designers (product, graphic, interior), early childhood development specialists, theatre professionals, child psychologists, and parenting coaches. The result is a play and learning experience that all members of the family will not only find enjoyable and enriching, but also empowering.

These are the days. Nook is making space for it.